The increasingly popular RAM pick ups from the USA have passed a major milestone in Australia, with the Melbourne facility (under partnership with Walkinshaw) that works 24 hours a day remanufacturing the trucks from left-hand drive to right-hand drive, surpassing the 5000th unit earlier this week.
According to VFACTS new vehicle registration figures for November 2019, RAM’s year-to-date sales are up by a mammoth 341.4 per cent when compared against the same 11-month period in 2018. It’s almost guaranteed that 2019 will be a record for the RAM pick up in Australia, with sales of 2582 units counted at the end of November, and December deliveries still yet to close.
Neville Crichton, executive chairman of the Ateco Group, said: “This year will see RAM sales just shy of 3000 units in Australia and New Zealand – last year we sold 767 and just 449 in 2017. Most pleasing of all, however, is the boost to the local automotive manufacturing sector, employing over 250 people directly, and many more indirectly via our local supplier agreements.”
Majority of the RAM 1500’s success is attributed to the vehicle’s towing capacity – up to 4.5 tonnes when fitted with the correct hitch, compared to most dual cab utes on the market that range between 3000kg to 3500kg. There is also a much roomier cabin which can more than comfortably fit three adults across the back seat, and massive load bin.
The most popular model this year has, contributing 1412 sales (up 693.3 per cent, Year To Date) has been the range topping RAM 1500 Laramie, followed by the entry level 1500 Express with 927 sales (up by 361.2 per cent compared to last year). Even demand for the gigantic 2500 and 3500 series has increased with 243 sales so far (up by 18 per cent).
It is important to note that RAM trucks converted and distributed by RAM Trucks Australia have been crash tested locally and come backed by a three year/100,000km factory warranty, unlike other RAM trucks that are imported and sold by other smaller conversion shops.
The RAM 1500 Express V8 Hemi with its 291kW, 556Nm 5.7-litre petrol V8, starts from $79,950 drive-away, while the top-of-the-range Ram 2500 and 3500 models with their Cummins 6.7-litre turbo-diesel inline-six that produces 276kW and 1084Nm, around $150,000 drive-away.