Nearly two and a half years ago, Genesis revealed the concept GV80 at the 2017 New York Auto Show, and what a way to start 2020 with the South Korean brand unveiling official images of its production-spec model. The GV80 represents the first SUV for the brand, and will become the fourth model in the Genesis line up alongside the G70, G80 and G90 sedans.
Full specifications in terms of equipment and mechanical details are yet to be announced, but we’re glad to see that Genesis has stayed rather close to the design of the initial concept. It will feature three-row seating, and come as standard with rear-wheel drive, with the option for all-wheel drive.
“Over the last four years, Genesis has established itself as a respected luxury brand with superior vehicle quality and a lineup of class-leading sedans with charismatic and discriminating style,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “With the launch of GV80, Genesis will elevate expectations for excellence within the luxury SUV market.”
“Signature Genesis design elements are immediately visible on GV80, from every vantage point. Surrounded by the high-tech Quad Lamps, the Crest Grille emphasizes gravitas consistent with the positioning of GV80. The Parabolic Line runs smoothly along the side with precise execution, accentuated by power lines above each wheel emphasizing stance and presence.” Sang Yup Lee, Senior Vice President, Head of Genesis Design added “The Quad Lamp, our design signature, introduces an unmistakable visual impression completely unique to Genesis.”
The interior of the GV80 focuses on the beauty of open space, characteristic of the elegant South Korean architectural aesthetic. The slim air vents stretch across the dashboard, highlighting the width of the cabin featuring a new touch screen climate control, rather than physical buttons. The center console is equipped with a jewel-like, rotating electronic gear selector, providing an exquisite balance of simplicity and glamour.
Set to launch globally in 2020, GV80 will commence sales in the home market of South Korea in January. More details will be provided closer to launch.