FIRST HARLEY-DAVIDSON BRANDED GMC PICKUP IN HISTORY INTRODUCED

There’s a new Harley-Davidson Truck, and this time, it’s not a Ford F150.

The partnership between Ford and Harley-Davidson goes back quite a long way, as the first collaboration for a limited edition Harley-Davidson truck dates back to the year 2000 with an appearance package specially crafted to the F-150 SuperCab at the time.

The relationship went from strength to strength in the years to come, with the latest offering being a 2019 F-150 with a revised appearance and a few technical modifications. Enter a new year, and a new decade, and the iconic motorcycle marque is breaking the mold for 2020 by putting their name on a seriously attractive version of the new GMC Sierra.

Harley-Davidson Motor Company and Tuscany Motor Co. will introduce the first Harley-Davidson branded GMC pickup in history at the Barrett-Jackson Auction in Scottsdale, Arizona in Quarter 1 of 2020. Only 250 Harley-Davidson branded GMC Sierra trucks will be available through select authorized GMC/Tuscany dealers in North America.

“Fans have long hungered for a limited edition GMC truck that celebrates their passion for Harley-Davidson motorcycles,” said Jeff Burttschell, Vice President, Tuscany Motor Co. “Working closely with Brad Richards, Vice President of Styling and Design at Harley-Davidson, we created a fantastic truck worthy of the Harley-Davidson name. For the first time in history, it will be possible to rumble down the road in a V8 powered Harley-Davidson edition GMC truck.”

The new pickup includes over 65 numerous edition-specific components that make the 2020 model truck distinctly Harley-Davidson. The styling was inspired by the famous Harley-Davidson® Fat Boy® model.

“Harley-Davidson and GMC are two of the most recognizable and admired American brands in the world,” said Jon Bekefy, General Manager of Brand Marketing at Harley-Davidson, Inc. “We’re proud of the new Harley-Davidson edition GMC Sierra. It truly reflects Harley-Davidson’s passion for giving committed riders new ways to share their affinity for the brand and for riding.”

The Tuscany team begins with a GMC Sierra truck and then installs many motorcycle-inspired components. These include Harley-Davidson branded 22” milled aluminum wheels styled and inspired by the Harley-Davidson Fatboy model, a custom tuned exhaust with Harley-Davidson exclusive solid billet aluminum tips, distinctive Harley-Davidson bar and shield badging, stainless steel Harley-Davidson gauges, billet pedals, two-tone diamond stitched and perforated custom leather seating surfaces, and official numbered Harley-Davidson center console badge.

Additional proprietary components that add to the aggressive look of the truck include, custom tuned BDS suspension lift with upgraded Fox shocks, 35” all-terrain tires, lighted power deploying running boards with unique integrated rocker trim, custom fender flares, functional fender vents, front bumper redesign with integrated LED light bar, custom design Harley-Davidson grille with Bar & Shield insert, replacement functional Harley-Davidson designed ram-air hood, rear bumper redesign with custom exhaust ports, Harley-Davidson tailgate appliqué, color-matched Harley-Davidson inspired tonneau cover with debossed Harley-Davidson bar and shield logo, carpeted bed mat with Harley-Davidson logo, Harley-Davidson floor mats, Harley-Davidson door entry sills, custom accent color door, dash and steering wheel trim.

Under the arrangement, Tuscany will provide the GMC Sierra and manufacture the interior and exterior components under Harley-Davidson’s direction. The 2020 Harley-Davidson GMC will be available for delivery to the retail public at select authorized GMC dealers beginning February 2020. 

Press Release: Tucany PR – Scott Black

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