Genesis debuts Flagship GV80 SUV

The Korean luxury brand has finally taken the covers and shadows off its first SUV with the choice of three engines, due to go on sale in Australia around the middle of this year, putting the likes of the BMW X5 and Mercedes-Benz GLE on notice.

Local engine options available for the luxury seven-seater Genesis SUV include an inline 3.0-litre six-cylinder turbo-diesel that produces a reported 207kW and 588Nm, as well as a 2.5-litre turbo-petrol four-cylinder reported to deliver 226kW and a 3.5-litre twin-turbo petrol V6 that produces 283kW.

“GV80 represents the essence of the innovative spirit of Genesis,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “As we launch GV80, our first luxury flagship SUV, we simultaneously open a new chapter for Genesis.”

“We enjoyed the challenge to apply ‘Athletic Elegance’ design language to SUV architecture,” said Luc Donckerwolke, Executive Vice President, Chief Design Officer of Hyundai Motor Group. “The precise proportions and attention to every detail denote that GV80 is authentic to Genesis design principles.”

“The Quad Lamp graphic will become the most recognizable, unique signature of Genesis design, as the simplest of lines communicate a distinct identity,” Donckerwolke said. “Two lines will come to define Genesis.”

The body structure of GV80 is comprised of hot-stamped, high-strength steel, as well as lightweight aluminium which can be found on the doors, bonnet, and tailgate, allowing the GV80 to achieve competitive curb weight.

The interior of the GV80 focuses on the beauty of open space, characteristic of the elegant South Korean architectural aesthetic. The slim air vents stretch across the dashboard, highlighting the width of the cabin featuring a new touch screen climate control, rather than physical buttons. The center console is equipped with a jewel-like, rotating electronic gear selector, providing an exquisite balance of simplicity and glamour. Soft materials cover every of the interior of the GV80, from the inside of the door handles to the quilted knee pads that line the lower sides of the console.

The Genesis Integrated Controller helps users set a destination or enter phone numbers without having to operate a keyboard on the navigation screen—simply by using handwritten letters on the writing recognition control system.

 “Augmented reality navigation utilizes virtual driving guidelines over actual driving images to help drivers recognize roads. Video taken by the front-mounted camera will be displayed on the infotainment screen, and the optimal driving path will be displayed in a virtual graphic so that the driver can drive along the route easily and accurately.” the company added

Genesis is also offering a couple of world firsts, starting with the GV80 featuring Road-Noise Active Noise Control (RANC) technology, which dramatically reduces road noise while driving. “Based on the science of digital signal processing, RANC overcomes the limitations of existing noise control technologies that rely on physical technology, such as materials and body structures, to quiet the cabin. RANC generates sound waves of opposite phases in 0.002 second by analyzing road noise in real time, dramatically reducing irregular, simultaneous road noise.” says Genesis.

Another world-first technology is a feature that reduces fatigue from long hours of driving which Genesis calls “active motion driver’s seat” which is a seat that contains seven air cells. There is also One-touch comfort control, adjustable from the front row which allows for “limousine-level” relaxation in the second-row seats. Both the front and rear rows feature heated and ventilated seats.

Adding further levels of luxury, the GV80 comes equipped with an air purification system that automatically operates according to indoor air quality, through an in-vehicle fine dust sensor. The Active air purification system is equipped with dual filters and monitors the in-vehicle air quality in real time, removing up to 99% of fine particulate matter, maintaining a clean and fresh cabin environment.

GV80 models that are equipped with all-wheel drive will feature Multi-Terrain Control, with dedicated Sand, Mud and Snow modes, thanks to the electronically controlled rear-axle mounted Limited Slip Differential.

“Electronically controlled suspension with road preview, another Genesis first, helps provide passengers with optimal ride comfort by recognizing information on the road ahead in advance through front cameras and navigation information.” adds Genesis.

“Our chassis engineers matched these versatile drive modes to an electronically controlled suspension with road preview that employs the intelligent ADAS camera to detect obstacles like speed bumps and adjust the damping forces accordingly,” said Albert Biermann, President, Head of Research and Development Division at Hyundai Motor Group.

GV80 features the following advanced driver-assistance systems (ADAS), including several world-first technologies:

  • Smart Cruise Control with Machine Learning (SCC-ML): A world first, SCC-ML advances the science and engineering behind smart cruise control. It is an artificial intelligence-based intelligent navigation technology that helps enable GV80 to independently learn the driving characteristics of its drivers and implement autonomous driving similar to that of human drivers.
  • Highway Driving Assist II (HDA II): This system helps assist the driver in a wider variety of situations than before, including lane change when the turn signal is used, and helping to merge in congested situations.
  • Forward Collision-Avoidance Assist (FCA): This system is able to help automatically bring GV80 to a stop, if there is a risk of collision with an approaching vehicle on the left or right side of the intersection. GV80 is also able to detect potential collision risks, if a pedestrian is in close proximity to the vehicle while in motion.
  • Blind-Spot Collision Avoidance Assist (BCA): BCA helps reduce the chance of potential impact with a moving vehicle, upon departing a parallel parking spot.
  • Rear Cross-traffic Collision-Avoidance Assist (RCCA): This system uses rear side radar to help detect and prevent impact with obstacles.
  • Driver Attention Alert Warning (DAW): This system monitors the driver’s attention when driving, by analyzing driving patterns and behaviors, including intermittent steering and unnatural deceleration, through vehicle signals, such as steering angle and steering torque and vehicle position in traffic lane. A forward-looking camera monitors the driver and generates pop-up messages and warning tones when fatigue or forward-looking neglect is determined.

GV80 also includes 10 airbags as standard, including a center-mounted airbag between the front occupants to alleviate interior impact.

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