The high performance arm of BMW has concluded the 2019 financial year with a new sales record of 135,829 performance/high-performance cars being sold, which is a solid increase of 32.2 percent when compared to last year.
With this result, the BMW Group subsidiary assumes the leading position as the most successful company in its competitive environment. There was also a significant increase in the demand for M Sport Packages and exclusive optional equipment from BMW Individual. “We are very proud of the fact that we have been able to acquire market leadership in the performance/high-performance automobile segment for the first time in the almost 50 years of the company’s history,” says Markus Flasch, CEO of the BMW M GmbH. “This success is the result of a continuous growth strategy and shows how much BMW M, the authentic character of our products and the unique driving experience inspire performance-oriented customers all over the globe.”
“The BMW M company’s record year was characterised by an unparalleled model offensive. Never before were as many new BMW M automobiles presented and brought to market within one single year. With the BMW X3 M, the BMW X4 M and each respective Competition model, high-performance automobiles became available in the mid-range Sports Activity Vehicle (SAV) and Sports Activity Coupe (SAC) segment for the very first time. Furthermore, with the introduction of the BMW M8 Coupe, the BMW M8 Convertible and the corresponding Competition models, a new generation of luxury sports cars designed for the high-performance segment was launched.” says the company.
In the USA in 2019, the number of BMW M vehicles sold increased to 44,442 units, making it the most important single market. The second most important sales market was once again Germany with 26,110 vehicles sold, followed by the UK with 17,688 units. The share of BMW M automobiles in BMW’s total sales volume has steadily increased over the past years.
“In the North American automobile markets, every seventh new vehicle boasting the white and blue brand logo is now a BMW M model. Frontrunner in this area is Switzerland, where BMW M automobiles already account for more than 22 percent of BMW’s total sales.” adds the company.
In parallel with the continuously rising demand, in the past 5 years the dealership network for BMW M automobiles has also expanded by more than 90 percent. In around 1,200 certified companies worldwide, specially trained employees now secure the high standards required of BMW M automobiles in terms of sales and service.
Fans of high-performance automobiles the year 2020 will be marked by the upcoming world premiere of the new BMW M3 Sedan and the new BMW M4 Coupe. “With the latest product offensive, we have managed to attract new target groups to experience that unmistakable M feeling,” says Thomas Felbermair, head of Sales and Marketing at the BMW M GmbH. “We are confident that through the market launch of numerous further attractive models, we will continue to forge ahead on our path to success in 2020.”
It wasn’t only the high-performance BMW M vehicles that have gained popularity, with sales of M Sport Packages with their attractive accents for aerodynamics, suspension, exterior and interior parts now available for all BMW Model series also achieving a new record high in the 2019 financial year. For the first time, almost a million vehicles with an M Sport Package were delivered within the course of 12 months, indicating an increase of more than 25 percent vs. the previous year.
Furthermore, worldwide sales of exclusive special equipment from BMW Individual totalled more than 330,000, a figure that is up by more than 50 percent compared to the previous year.